I’ve been immersing myself in business books lately for work I’m doing with a client. One book I really enjoyed is Daniel H. Pink’s To Sell is Human.
As a writer and editor, I haven’t read many books about sales and marketing but that will probably change now that I’ve come across Pink’s central message: “Like it or not, we’re all in sales now.”
Pink’s definition of sales veers away from the traditional image of a salesperson trying to persuade a customer to purchase something and focuses instead on the idea that we’re all constantly trying to move people. Pink asks “What percentage of your work involves convincing or persuading people to give up something they value (attention, effort, time, money, etc.) for something you can offer?”
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